Change sucks - Notes from ACSA 2017

In late October 2017, I was invited to present at the 2017 ACSA Summit in Cairns on the theme “The Power of Change”. My response, entitled ‘Change Sucks’ focused on the opportunities presented by ageing and the pathways to support and care. Designing the defining moments of customer experience (CX) that embody brand identity, and create differentiation in a competitive market. The following is a link to the edited transcript of that presentation.

Read transcript here

(Originally published on Linkedin)